IT, Telecom, eCommerce and eBusiness

India has already experienced a Technology and Telecom revolution and there's a long way to go towards full penetration of internet, data and telephony. Our clients - Telecom carriers, transmission and switching equipment vendors, platform providers, software developers, eBusiness and IT services players - look to us for strategic information and competitive analysis.

We offer Technology research support at three levels:

1. Indepth interviews with Qualitative comments

  • Mix of closed and open ended questions for IDIs
  • Strong quantitative assessment
  • Capturing Qualitative comments ensures Insights through indepth probing during interviews with IT heads


2. Panel Based approach

  • Offer opportunity for longitudinal analysis
  • Advantages of time and costs

3. Vertical Market Landscape

  • Provide a detailed understanding of technology usage and perceptions by specific vertical

Our team of technology research specialists can handle the most difficult marketing problems and research assignments, and has the technical background to understand the complex issues facing these industries.

  • Brand Equity
  • Market Segmentation
  • New Product
  • Consumer Preference
  • Advertising