Healthcare Market ResearchResearchTree assists clients as a partnering research firm with years of experience conducting healthcare marketing research. We have in-house expertise to conduct primary healthcare market research for better decision making. Healthcare market research has been one of our main areas of focus. We understand, the success of a healthcare organization relies on healthcare stakeholders involved, overheads, competitive intelligence, market knowledge, and strategic planning.
Our team has in-depth knowledge of the healthcare and pharmaceutical industry and our expertise in primary healthcare market research sets us apart. Our in-depth analysis provides a cutting edge in the highly competitive healthcare market by helping end clients develop strategies for reaching out to their target audience in the most meaningful way. ResearchTree has conducted numerous primary healthcare market research projects; quantitative, qualitative and online for the health care industry including: 1. Brand positioning and market sizing studies 2. Brand awareness and knowledge of product lines existing in the markets 3. Concept testing, Advertising testing and effectiveness research 4. Patient satisfaction research 5. Physician satisfaction research 6. Employee satisfaction research 7. Product launch studies |
We have conducted interviews with consumers and many different types of healthcare professionals. A sample of our healthcare market research audiences includes:
Physicians:
GPs, Endocrinologists, Cardiologists, Surgeons, Internists, Radiologists, Psychiatrists, Dermatologists
Gastroenterologists, Ophthalmologists, Neurologists, Residents, Pediatricians, Oncologists, Interns, etc.
Nurses:
Nurses from numerous departments
Dental Care Practitioners:
Dentists, Implantologists, Dental technicians, Periodontists, etc.
Pharmacists:
Retail, Pharmacy managers, Pharmacists, Chemists
Business:
Administrators, Hospital departments, Nursing homes, Business Managers, Hospitals, Purchasing Agents, Managed care organizations, Purchase Managers, Nursing homes, Hospitals, , Financial Directors, Pharmacists
Government:
Department of Health, Payors, Policy makers, etc.
Consumers:
Patients exhibiting various symptoms, Patient Care takers, etc.
Physicians:
GPs, Endocrinologists, Cardiologists, Surgeons, Internists, Radiologists, Psychiatrists, Dermatologists
Gastroenterologists, Ophthalmologists, Neurologists, Residents, Pediatricians, Oncologists, Interns, etc.
Nurses:
Nurses from numerous departments
Dental Care Practitioners:
Dentists, Implantologists, Dental technicians, Periodontists, etc.
Pharmacists:
Retail, Pharmacy managers, Pharmacists, Chemists
Business:
Administrators, Hospital departments, Nursing homes, Business Managers, Hospitals, Purchasing Agents, Managed care organizations, Purchase Managers, Nursing homes, Hospitals, , Financial Directors, Pharmacists
Government:
Department of Health, Payors, Policy makers, etc.
Consumers:
Patients exhibiting various symptoms, Patient Care takers, etc.