Retail

India is amongst the fastest growing and the most attractive retail destinations in the world. While already sizable and growing rapidly, a fierce battle is on for dominating the maximum share of consumer wallet.
A study showed that while monthly household income grew at 10% CAGR, monthly household expenditure increased by 17% CAGR. It is this trend of growing income and even faster growth in consumer spending along with a large young population that makes India a strong long term bet for Indian and Global Retailers and Brands.

While the market is lucrative, the competitive and environmental challenges faced by Modern Retailers and Brand Marketers are several. ResearchTree can help our clients in designing the studies to develop and measure retail activity and planning . ResearchTree can help conduct the studies at various POS including:

• Traditional Retailers
• Modern Retail outlets
  
• Hospitality – QSRs and Fine Dine
• Entertainment – Multiplex, Amusement Centers
• Travel and Tourism – Tourist Destinations, Petrol Stations, other POS, etc.

We have the industry experience to help your retail clients build and sustain a winning business model.

• Concept Testing & Decision
  
• Retailer Advertising Policies
  
• Product Positioning and Visibility exercise
  
• Shopper Insights
  

ResearchTree has conducted multiple Retail Immersion studies, Exit interviews, Diads/ Triads, In-basket Surveys, Retailer interviews, Mystery shopping, etc.