Consumer Products' Research

ResearchTree has conducted research for many categories in the Consumer Durables sector including on white goods, brown goods and electronic appliances, and in FMCG sector including health foods, beverages, cereals, dairy products, instant / RTE foods, chocolates and in skin cream, hair colour, etc. Research Tree has conducted multiple Cultural Immersion studies, Home visits, Diary, FGDs, CLTs, F2F, CATI interviews, Diads/ Triads, Ethnographic studies, web panel settings, co-creation studies, etc.

FMCG

The FMCG sector is the fourth largest sector in the India .It has a strong MNC presence and is characterised by a well established distribution network, intense competition between the organised and unorganised segments and low operational cost. Availability of key raw materials, cheaper labour costs and presence across the entire value chain gives India a competitive advantage.

FMCG sector can be broadly segmented into Household Care, Personal Care, Food & Beverages. In Household Care, Laundry is the largest whereas Personal Care has Personal wash, Hair wash, Oral care & Skin care. Tea/ Coffee, Biscuits & Soft drinks are the largest consumed packaged food products.

Penetration level as well as consumption in product categories like MFDs, FemCare, Premium skin care in India is low indicating the untapped market potential. Increasing Indian population, particularly the middle class and the rural segments, presents an opportunity to FMGC players of branded products to shift consumers from unbranded to branded products. Growth is also likely to come from consumer 'upgrading' in the matured product categories.

Consumer Durables

The consumer durables industry of India has recently witnessed an upsurge in demand due to the improved financial condition of the people. The market has recently experienced around 30% growth rate in demand for electronics and home appliances. Some of the factors that are said to have promoted the growth of the industry are:
  • Changed lifestyle
  • Higher disposable income
  • Changed taste
  • Affordable prices
  • Boom in housing and real estate industry
  • Widened market- expansion of rural market
  • Increased scope for advertising
  • Easy financing- zero interest EMI
  • Easy loans and credit card purchases
  • Festival deals and discounts

The Indian market is fast moving towards high-end products and the importance of media and entertainment is growing among the young market.  The consumer durables industry needs to constantly focus on innovation and needs to come out with product variations across categories to meet the different expectations of a varied class of customers.

The household income of Indian houses has experienced significant improvement in the past decades and as a result the demand for durables has also risen. The current projection shows that household income of the population in top 20 cities of India is expected to grow by 10% in the coming years. This is likely to increase the demand for consumer products as well.

The middle income group section (household with disposable income between 200, 000 to 1, 000,000) which currently constitutes 5% of the population is expected to become 41% by 2025. Rural poverty is expected to decline to 26% by 2025. All these factors are expected to contribute towards improving the market scenario for consumer durables.


From innovation and concept testing services through advanced analytics capabilities, Researchtree has worked on a spectrum of services for research on Consumer Products.
  • Consumer Product Development
  • New Market Development
  • Product Packaging
  • Product Labeling
  • Media Strategy
  • Brand Equity
  • Market Segmentation
  • Concept Development
  • Product Pricing
  • Usage and Attitudes
  • Buying Behavior