Qualitative Market Research

ResearchTree is rated among the best Qualitative market research companies in India owing to our client service and experience on ground. ResearchTree has conducted more than 70 Qualitative Market Research studies in the past, across multiple sectors especially for Consumer, FMCG and Devices research. We have extensively used tools such as FocusVision, Webstreaming, PiP (Picture in Picture), Online diary, etc for facilitating and maximizing inputs for our clients.

At ResearchTree, we help you localize the design, develop, implement and monitor qualitative market research sessions, with an aim to turn consumer intelligence (information) into actionable, managed knowledge. We also design, develop, and implement methods that employ eclectic tools and techniques (e.g., Ethnographic Observation from Social Sciences). Our moderators have extensive qualitative moderating, facilitating and engaging experience in respective areas of specialization. Our senior Qualitative research consultants have decades of experience informing and inspiring confident business decisions for a number of the world's most famous brands, across myriad industries.

We believe that meaningful and actionable qualitative research requires three ingredients:

Targeted recruiting:

We help develop localized screeners to recruit the right people for research, and no recruiting commences until the client is satisfied with the screening criteria.

Creative moderating:

Our experienced researchers have designed and implemented numerous sessions. We develop creative discussion guides that utilize tools and techniques customized to creatively achieve the clients' information objectives. Our company specialises in creative workshops especially for NPD studies.

Strategic reporting:

Our Qualitative market reports are designed to meet the desired needs, whether that is an executive summary or a detailed analysis of findings, verbatims, and recommendations from our staff of experienced researchers and marketing consultants. We also develop and deliver targeted presentations of findings that include recommendations for action.

Our industry experience stretches across many service and product areas. Our Qualitative Research uses the following to explore those areas:

  • Consumer Psychographic profiling
  • Advertising research
  • Product research
  • Concept testing
  • Positioning
  • Branding research
  • Brand equity research
  • Ethnography and observations
  • Design and product development
We select and apply the right Qualitative Market research, decision-making, or idea generation tools at the right time. We use our expert qualitative research and analysis skills to support your critical thinking and decision-making process, not replace it.

We know these tools and techniques well and we know when and where to apply them to meet your needs. Our biggest strengths are decision-making clarification, focus, and knowing what to include and what to leave out of your marketing information system. We offer a system that helps you move forward and approach your market confidently and successfully.