Pharma & Healthcare

The Indian healthcare industry has experienced rapid growth in the last 5-8 years. The healthcare marketers support is significant as India faces challenges in increasing bed availability, improving doctor to people ratio, expansion of secondary and tertiary care to B & C class towns, addressing the needs of the elderly with rising life expectancy, developing medical tourism, lifestyle ailments, and growth of insurance sector. The targets are quite high; for instance, to meet the WHO recommended level of beds, India would need an additional 2 million beds within the next 10 years! Hence, the support products and services in the pharmaceutical, medical equipment, medical consumables and health care delivery space (hospitals, diagnostic centres, and clinics) will have an ever increasing role as the healthcare industry addresses the medical needs India’s billion plus people.

ResearchTree offers an extensive range of market research to clients in the healthcare, pharmaceutical, healthcare delivery, medical equipment and diagnostic sectors. We reach Key Opinion leaders, Specialists, GPs, Nurses, Technicians, Patients, B2B participants such as Insurance companies personnel, Hospital administration and purchasers, etc. through our professional and extensive field network.

ResearchTree has carried out comprehensive research in the below areas to answer the key questions facing our clients - whether market related, consumer related or having regulatory ramifications:

• New Product/ Brand Development
• Disease/ Epidemiology
• Formulations/Vaccines/ Medical Devices
• Market Understanding
• Customer Satisfaction
• Pricing Research