ResearchTree India
  • Home
  • About us
    • Contact us
    • Our team
    • Delivery Framework & Ecosystem
    • Opportunities
    • Look us up at
  • Our services
    • Quantitative Research
    • Qualitative Market Research
    • Business Research
    • Mystery Shopping services
    • Customer Satisfaction Studies
    • Ethnography Studies
    • Healthcare Market Research
  • Segments served
    • Healthcare & Pharma
    • Consumer Products
    • Technology and Telecom
    • Banking, Insurance and Financial Services
    • Retail
  • Our clients
  • Our social presence
  • Blog
  • Privacy Policy

Energy drinks, diet colas face higher excise

11/7/2014

0 Comments

 
Finance minister Arun Jaitley has taken the fizz out of the Indian beverage industry. While his Budget proposal of raising the excise duty on 'aerated drinks with added sugar' initially appeared to have targeted only carbonated sugary drinks such as, Coke and Pepsi, the fine print in the Finance Bill seems to suggest that it will also apply to energy and sports drinks and other flavored drinks with sugar or sweeteners.

In the firing line are many brands including Gatorade, Diet Coke and Diet Pepsi, Appy Fizz, B'lue, Red Bull and Tzinga. While Coca-Cola India and PepsiCo India executives refused to comment on individual brands in their portfolio, an industry expert, who did not wish to be named, acknowledged that the 5% hike in excise duty will have a deep-reaching impact on the beverage industry.

Our take

Aerated sugary drinks' and energy drinks' prices may or may not go up. It should not matter. Excise duty has never been this low and 5% hike could not deter volume growth. More likely, recent slow-down in off-take has been more about 2 year business cycle downturn. Auto sales is up in May significantly (finally!) and so is manufacturing. Agriculture may not grow this year but Government focus on agricultural price remuneration, loan subvention for farmers, targeted subsidies may help rural consumption this year too. More than likely that soft drinks including energy drinks see a double digit growth in July-September 2014 quarter; something that has been eluding this broad segment. recently 

Plus when did we face this hot a summer last! 
0 Comments

Digital Boom in India

15/6/2014

0 Comments

 
0 Comments

    Author

    Chandra Shekhar is an FMCG, Manufacturing and IT industry veteran.  

    Archives

    July 2014
    June 2014

    Categories

    All

    RSS Feed

Our Offices and Research Network

Delhi

Kolkata, Jaipur, Lucknow, Chandigarh, Patna, Dehradun, Bhuvaneswar

Mumbai

Pune, Nagpur, Ahmedabad, Vadodara, Surat, Raipur, Bhopal

Chennai

Hyderabad, Madurai, Vijaywada, Thiruvananthapuram 

Bangalore

Mangalore, Mysore, Kochi, Goa, Coimbatore

Our Services

Quantitative Research
Qualitative Research
Business Research
Mystery Shopping Studies
Ethnography Studies
Customer Satisfaction
Healthcare Market Research

Segments served

Healthcare & Pharma
Consumer Products
Technology & Telecom
Banking, Insurance and Financial Services
Retail

Contact us

For RFQ, or any other query, email us at: query@researchtree.in

Phone:- +91-9971371133

Phone:- +91-11-40108325

Registered Address

ResearchTree India
D-71, Plot 7,    Sector 11, Institutional area, Dwarka, New Delhi - 110075

Fax:- +91-11-40108325
Picture